C.N. Le of Asian-Nation sent us a link to an article at The Hollywood Reporter about a study showing that, among those likely to vote, Democrats watch more TV shows while Republicans watch more sports. Here’s the data for TV (larger version):

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Text:

Program format audiences in upper right (e.g. National/network news) have a higher than average percentage of viewers who are Republican and likely to vote. Audiences in upper left (e.g. Late night talk) have a higher percentage of viewers who are Democratic and likely to vote. The bubble size is proportionate to the percentage of adults who report typically watching the television format. Axis values are index scores that compare format viewers to the total adult population which has an average value of 100.

Notice that Democrats who watch music videos and reality dating shows have a low likelihood of voting — I’d assume because those viewers are younger, and that demographic (those over 18 and able to vote, obviously) generally have low turnout.

And here’s the graph for sports (larger version):

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And it appears that Republican sports viewers are, as a whole, have a higher likelihood of voting than do Democratic viewers.

From the article:

“The average TV show will deliver 15-25% more Democrats compared to Republicans,” said Will Feltus, senior vp of research at National Media, which specializes in buying ads for GOP clients. “The moral to the story is that it’s harder to find Republican viewers and sports is good place to find them.”

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